Company: Movia
Markets: Nationwide US, Canada and Europe
Address: Toronto, Canada
Email: info@movia.media
Phone: 416-271-1008
Movia helps brands maximize their advertising results with a unique combination of mobile ads and technology. Movia’s static and digital Mobile Billboards work together with tracking and Wi-Fi collecting sensors, allowing for both analytics and retargeting.
How did you get into the out of home advertising business?
8 years ago, Casey Binkley, the founder and CEO, saw a market opportunity within the Mobile Billboard business. He introduced patented measurement and retargeting technology, taking the industry from low-tech to high-tech overnight.
What’s new at the company over the past year?
Within the last year, Movia has launched a new analytics dashboard and has been executing campaing all across Europe.
Do you own the fleet of trucks, or do you contract with other companies?
Movia contracts third-party delivery vehicles, including an exclusive partnership with Amazon. It also connects media buyers with Digital Mobile Billboards outfitted with real-time measurement and retargeting capability provided by Mobilytics, its sister company.
Tell us about a successful ad campaign.
Grillo’s Pickles is live again after massive success in 2023. This year, they are back in LA and have added Boston, Philly, and Tampa to ramp things up! Last year’s campaign drove a 40% increase in sales in LA, and the campaign went viral with a TikTok video that got over 275K+ likes and 4M+ earned online impressions. Here are a couple pictures from the campaign.
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