Company: Meadow Outdoor

Markets: Washington, Oregon, California, Idaho

Headquarters: PO Box 331, The Dalles, OR  97058

Phone: 800-221-4114

Email: meadow@meadowoutdoor.com

Meadow Outdoor is a family-owned which operates over 1,100 faces including 18 digital faces in 4 western states.  The  firm started by Joe Zukin in 1968.   Joe Zukin died on December 4, 2018.  John Zukin, a partner in the firm, retired in January 2019 after 35 years at the company.  CFO Mike Zukin is an OAAA board member.  General Manager Chris Zukin also serves on the OAAA Safety, Standards and Technology committee. Billboard Insider talked with Chris Zukin.

How did Meadow get into the out of home business?

We got into the business in 1968 when Joe Zukin bought Cleaveland Outdoor in Merced California. In 1981 we bought Honald Inc in The Dalles, Oregon which was the beginning of our current plant.

What’s new over the past year?

We continue to grow.  We built 8 new billboard structures in the last 12 months.

Whose digital signs are you using and what have you learned about digital?

Our digital inventory is growing too.  We currently have 19 digital faces with 5 or 6 more in development.  18 of 19 are Watchfire faces and one is Media Resources.  Digital is profitable and gives us access to whole new client categories.  We have just started a digital rotary program in our Eugene/Springfield market.  Meadow is upgrading our proprietary Database/Business Operating Software to be a state-of-the-art system from sales proposal to invoicing and everything in between.  This is a one-year project.

You’ve got a couple solar powered billboards.  What’s been your experience with solar?

We have two solar billboards. Even though we are pretty far north they work pretty well and have been relatively maintenance free.  We are very happy with the solar systems we bought from Autonomous Power Solutions.

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