Company: Meadow Outdoor
Markets: Washington, Oregon, California, Idaho, Montana, Wyoming, Utah
Headquarters: PO Box 331, The Dalles, OR 97058
Phone: 800-221-4114
Meadow Outdoor is a family-owned, firm started by Joe Zukin in 1968. Joe began his association with the outdoor industry while President of Frontier Village Amusement Park in San Jose, CA in the 1960’s. Joe Zukin died on December 4, 2018. John Zukin, a partner in the firm, retired in January 2019 after 35 years at the company. CFO Mike Zukin is an OAAA board member. General Manager Chris Zukin also serves on the OAAA Safety, Standards and Technology committee. Insider talked with Chris Zukin.
Tell us about the history of Meadow Outdoor
We got into the business in 1968 when Joe Zukin bought Cleaveland Outdoor in Merced California. In 1981 we bought Honald Inc in The Dalles, Oregon which was the beginning of our current plant.
You have structures in four states.
We now have 1,000+ faces in 4 states: Oregon, Washington, Idaho, California. We have historically been a 100% bulletin plant.
Are you using any of the automated sales platforms (e.g. Blip, Adomni, OneScreen.ai, Vistar, Adquick)?
We have used Blip and had some success, but we really rely on our seasoned and experienced direct sales staff to sell our open space. We have four full time sales people, a powerhouse of a General Sales Manager, Brad Parsons, and a very strong sales support staff. Frankly , the Sales Team keeps our displays full of advertising and we do not have any space left over for the programmatic stuff.
Have you seen any recession weakness in your markets?
We have not felt any recession weakness yet. We are still signing lots of contracts, both new and renewals, and we are getting rate increases on almost every contract.
What are your objectives for next year?
We have 4 or 5 new builds in the pipeline and a couple new digital faces in the works. We plan to grow the plant, sell tons of billboard space and install great creative.
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