Company: Marin Ventures Outdoor Advertising
Markets: Northern California
Headquarters: 1325 Howard Ave, Suite 816, Burlingame, CA 94010
Phone: 650-343-4789
Email: info@mvoutdoor.com
Marin Ventures is a privately held outdoor advertising company which owns 20 high impact, interstate freeway bulletin faces in Northern California northwest of Sacramento. The company’s trade name is MV Outdoor. MV Outdoor is a member of the Independent Billboard Operators Association. Billboard Insider talked with the company’s co-founder and managing director Grant Leschin.
What’s new over the past year?
Over the past year we’ve worked on a number of new initiatives. From an operations standpoint, we’ve looked at our work flow and processes with an eye toward making our operations both more efficient and more consistent. By focusing on incremental improvements and standardizing our processes for consistency we have seen significant gains in overall efficiency. From a sales standpoint, we’ve hired a new sales representative and introduced a new sales training program. We’ve also done a deep review of the portfolio to see where we can make meaningful improvements in our signs. For example, in one case we found rotating the head on a sign resulted in greatly improved visibility.
What are some of your objectives for the coming year?
For the coming year, we look to continue with those same initiatives while we focus our attention on new markets and plug in acquisitions for our existing markets.
How has a real estate backgound helped you in the out of home business?
Tremendously! We have found our commercial real estate development experience to be an invaluable resource in operating and developing our outdoor plant. There are many similarities between the two and our extensive development experience in California has opened up many opportunities for us. There are also certain “cross pollination” effects. Our shopping center tenants have been some of our best clients in the outdoor business. On the development side, our expertise in navigating complex entitlements and land use issues has been extraordinarily helpful. We pride ourselves on being skilled deal makers and consummate negotiators. There’s always something new and exciting, even after 27+ years. We love the outdoor advertising business!
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