How’s business?

Business has been good. We continue to track well against competing media, gaining share in local markets. We continue to see clients return to the medium as well as others who have not been with us for a few years also returning.

We are fortunate to have a great team and culture led by exceptional department heads. The teams they lead are dedicated, and very likable, professionals.  Our game plan for the billboard company remains unchanged. Manage growth, watch for opportunities and advocate for the Industry and our communities. We have found that recessions result in increased transaction opportunities and we are always on the lookout for great assets and markets.

We are not using Blip but use the others.  It’s helpful but can be a slippery slope as automated platforms can often be a default crutch to unsold inventory while creating a de facto competitor for our own assets.   If a location is worthy of a digital investment, it should certainly stand on its own as a revenue generating asset for our sales team.

SignSpring is amazing. It is growing very nicely and more outdoor companies are converting their entire plants to the system. Each is always shocked by the increased efficiency there teams experience and the vastly improved aesthetics.The testimonials, reviews and feedback is glowing. The best endorsement is the very high percentage of repeat customers we serve.  We have recently rolled out BannerFrameAIR for open surface areas like Scoreboard backs, parking garages and open surface areas. We have also introduced BannerFrame Freestand which is a ground supported, all in one sign kit. All sign spring products, including outdoor, come prepped and packaged for direct from the box installation with minimal tools required.

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