Company: Las Vegas Billboards
Headquarters: 6233 Dean Martin Dr. Las Vegas, NV 89118
Market: Nevada
Phone: (702) 837-7822
Email: info@lasvegasbillboards.com
Las Vegas Billboards is a second-generation, family-owned and operated company with decades of experience. The Harris family has been proud to serve the Las Vegas area for over 35 years. Chad Harris has been in the industry since 1994 and is the Company President. In 2025, the Company announced that it sold a substantial interest in the Company to an investment partnership managed by BH3 Fund Advisors and Heritage Outdoor Media.
Here is an update we had this week with Amelia Henry, Director of Real Estate.
So Las Vegas Billboards certainly has been busy over the past year. Can you provide an overview?
It has been an active and strategic year for Las Vegas Billboards. Our focus has been on disciplined expansion, digital conversions, and strengthening long-term ground lease relationships throughout key corridors in Southern Nevada.
As Director of Real Estate, I oversee site selection, lease structuring, municipal coordination, and the execution of our acquisition and development pipeline. Over the past year, we have significantly strengthened that pipeline, prioritized high-visibility, heavily trafficked corridors, and strategically positioned sites for future digital conversions and upgrades. In parallel, we have refined our internal processes, strengthened our capital planning, and enhanced operational execution to position the company for scalable, sustainable growth.
Our objective remains consistent: secure premier locations, structure long-term partnerships with property owners, and deliver strong, predictable revenue performance.
What do the additions of Heritage and BH3 mean going forward for LVB?
The addition of Heritage and BH3 represents a major milestone in LVB’s evolution. These strategic partnerships strengthen our capital base and long-term vision.
From a development perspective, these relationships provide enhanced financial flexibility, allowing us to accelerate digital deployments, pursue larger acquisition opportunities, and expand into additional high-growth corridors. Beyond capital, they bring institutional perspective, operational depth, and a long-term investment mindset that aligns well with our ground lease model.
For my department, it means having the financial backing to be proactive rather than reactive, identifying strategic parcels early, structuring stronger lease economics, and accelerating execution timelines. It positions LVB to compete at a higher level while maintaining disciplined underwriting.
What is your current inventory?
Our portfolio includes 56 digital faces and 10 static faces, strategically located throughout the Las Vegas Valley, with a strong concentration along major freeway systems and primary commuter corridors.
Digital continues to represent a growing percentage of our revenue base, reflecting our focus on modernization and advertiser demand. We also maintain a strong pipeline of new developments and conversions that will continue to expand our footprint.
What are some new opportunities you are seeing entering the Las Vegas area?
Las Vegas continues to experience significant economic momentum. The growth of professional sports, large-scale mixed-use developments, resort reinvestment, industrial expansion, and infrastructure improvements are all driving increased demand for premium advertising inventory.
We are seeing particular opportunity in emerging growth corridors tied to mixed-use development projects and residential expansion, as well as areas benefiting from large destination projects and tourism-related traffic.
Additionally, national brands entering the market and local businesses scaling regionally are seeking high-impact digital placements, reinforcing the value of well-located, high-frequency inventory.
Las Vegas remains one of the most dynamic advertising markets in the country, and we are positioned to capitalize on that continued growth.
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