Company: Las Vegas Billboards

Headquarters: 6233 Dean Martin Dr. Las Vegas, NV 89118

Market: Nevada

Phone:  (702) 837-7822

Email: info@lasvegasbillboards.com

Las Vegas Billboards is a second-generation, family-owned and operated company with decades of experience. The Harris family has been proud to serve the Las Vegas area for over 35 years. Dave Harris has been in the billboard industry since 1972.  His son Chad has been in the industry since 1994.

Here is an update we had this week with their Sales Manager, Blake Bradley.

Last time we checked in you had, 35 digital faces. Any new additions and does your inventory also include static faces and how many?

Yes, we are now up to 42 digital faces, along with 17 static faces in our inventory.

You have had two significant events in the past year, hosting both the Super Bowl and a Formula 1 race.  During those times, is it just business as usual for Las Vegas Billboards or do you position and price your inventory differently for significant events?

The last time we spoke, the conversation centered around whether Vegas would be quick to recover after COVID-19, and as always, Las Vegas always proves its resiliency. The addition of the Super Bowl this past February and the Formula 1 races proves that Las Vegas doesn’t stop. With the incredible success of Allegiant Stadium, there will not be any shortage of new significant events coming to town, and we receive many requests centered around the numerous events at Allegiant. And the Sphere, well, it is just getting started. Like F1, the U2 run at the Sphere generated a global buzz and major interest from a whole new audience.

We did see an increase in rates during the Super Bowl, but we try and run business as usual as much as possible. We often hear how incredibly competitive our rates are, and we try hard not to get overly greedy in hopes of getting our share of the opportunities that continue to come to town.

Do you see opportunities to develop or acquire additional structures in your market? 

We don’t want to tip our hats just yet as to what and where they are just yet, but yes, we are growing and hope to have more units in our inventory in the next few months! Stay tuned!!!

To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell our subscriber list.

Paid Advertisement