Company: Land Displays
Markets: Berks County, Schuylkill County and Montgomery County, Pennsylvania.
Headquarters: 1350 Schuylkill Ave, Reading, PA.
2016 Billboard Insider Website Ranking: 31 out of 246 outdoor companies. The company incorporates billboard rides and a promotional video into a youtube page in addition to its website.
Land Displays operates 15 digital billboard faces, 3 trivision faces, 65 bulletin faces and 136 poster panel faces in Pennsylvania. The Company was founded in May 1995 by Jim Landrigan after spending 18 years working in the outdoor advertising business. The company was in the news in 2014 for putting up pro-police messages saying “Thank A Cop Today” in Berks County. Insider caught talked with founder Jim Landrigan this week. Landrigan is an officer of the Berks Arts Council
Jim, how did you happen to enter the outdoor business?
I started in the outdoor advertising business in 1977 with Creative Displays in Allentown, Pa. I then worked for Penn Advertising when they bought the Reading market from Creative where I was working as the sales manager. I started my company in 1995 when I purchased 9 structures in Reading, Pa. from Randy Fishel who operated as Mid-State Outdoor .
Tell us a little about your plant.
My plant is relatively young with all structures under 22 years old. Every face is illuminated. I purchased my first digital display in 2008. Digital advertising now represents 33% of my companies revenues. Poster panels are still the most popular product we offer along with digitals. Since digital displays have become dominant in the industry Bulletin and Tri-Vision sales have suffered a bit.
You’ve got digital signs, trivisions, bulletins and poster panels. What are your throughts about each medium?
I purchased my first digital display in 2008. Digital advertising now represents 33% of my companies revenues. Poster panels are still the most popular product we offer along with digitals. Since digital displays have become dominant in the industry Bulletin and Tri-Vision sales have suffered a bit.
What’s a fact about you or your company which people would be surprised to know?
My company is involved in many community non profits and we use digital space to provide vital gratis advertising to hundreds of non-profits in Berks County. One thing we do every year is a visual salute to honor the victims of 911. We ask our digital advertisers to give up their digital advertising for the day on each September 11th and instead we run a series of photographs from 911 and black screens with the name of each person from Pennsylvania who died in the 911 attack. It is a moving experience.
