Company: Lakeland Outdoor
Markets: Florida
Headquarters: 215 E Bay Street, Suite 7, Lakeland, Florida 33810
Phone: 863-603-0373
Email: koertel@lakelandoutdoor.com
Lakeland Outdoor operates a billboard billboard plant with 117 total faces including 7 digital faces in central Florida. The firm’s plant is centered on Lakeland, Florida, approximately 45 minutes east of Tampa. Lakeland Outdoor is a member of the OAAA, the IBOUSA and the Florida Outdoor Advertising Association. Kathy Oertel Peters is the firm’s general manager. She also is a member of the Lakeland Chamber of Commerce and is Chair of the board of Directors of the Florida Outdoor Advertising Association. In May 2020 Lakeland ran ads on digital billboards honoring local grads.
Kathy, how did you enter the out of home business?
I developed an interest in the out of home industry during a time that I was a media planner/buyer. I was very intrigued with the recurring charge business and the excitement of outdoor and its ability to be a mainstay while traditional media was losing market share.
Who’s digital signs do you own and what’s been your experience?
I currently own Formetco panels and my experience has been flawless and so far so good. We are enjoying the fun side of digital.
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