Company: Lakeland Outdoor

Markets: Florida

Headquarters: 215 E Bay Street, Suite 7, Lakeland, Florida  33810

Phone: 863-603-0373

Email: koertel@lakelandoutdoor.com

Lakeland Outdoor operates a 131 face billboard billboard plant in central Florida including two digital billboards.  The firm’s plant is centered on Lakeland, Florida, approximately 45 minutes east of Tampa.  Kathy Oertel is the firm’s general manager.  She also is a member of the Lakeland Chamber of Commerce and serves on the Board of Directors of the Florida Outdoor Advertising Association.  In May 2020 Lakeland ran ads on digital billboards honoring local grads.  Here’s our interview with Cathy from last year.

Kathy, how did you enter the out of home business?

I developed an interest in the out of home industry during a time that I was a media planner/buyer.  I was very intrigued with the recurring charge business and the excitement of outdoor and its ability to be a mainstay while traditional media was losing market share.