Company: Lakeland Outdoor
Markets: Florida
Headquarters: 215 E Bay Street, Suite 7, Lakeland, Florida 33810
Phone: 863-603-0373
Email: koertel@lakelandoutdoor.com
Lakeland Outdoor operates a 131 face billboard billboard plant in central Florida including two digital billboards. The firm’s plant plant is centered on Lakeland, Florida, approximately 45 minutes east of Tampa. Kathy Oertel is the firm’s general manager. She also is a member of the Lakeland Chamber of Commerce and serves on the Board of Directors of the Florida Outdoor Advertising Association.
Kathy, how did you enter the out of home business?
I developed an interest in the out of home industry during a time that I was a media planner/buyer. I was very intrigued with the recurring charge business and the excitement of outdoor and its ability to be a mainstay while traditional media was losing market share.
Kathy, who’s digital signs do you own and what’s been your experience?
I currently own two Formetco panels and my experience has been flawless and so far so good. We are enjoying the fun side of digital.
You’re on the Board of Directors of the Florida Outdoor Advertising Association. Are there currently any state regulatory issues which you are monitoring?
Always looking to protect our industry and preserve our property rights, and vegetation management is a hot topic currently.
[wpforms id=”9787″]
Paid Advertisement
