Company of the Day – Kessler Outdoor

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Company:  Kessler Outdoor

Headquarters:   2669 NATIONAL RD, ZANESVILLE, OH 43701

Markets: Ohio, West Virginia & Florida

Phone: 740-453-0668

Email:   info@kessleroutdoor.com

Kessler Outdoor Advertising is a division of Kessler Sign Company , which was founded in 1972.   Kessler Outdoor Advertising is owned and operated by Bob, Rodger and David Kessler.   Kessler covers 14 counties throughout Ohio including both in-town and interstate billboard locations. In 2012, Kessler expanded into Northwest Florida with their sister company, K2 Media.

Insider had a chance to talk with Natalie Kessler about the latest at Kessler.
 
Can you share with us the history of Kessler Outdoor?
We started the billboard side of the business in the 70’s when we had the idea to install billboards on our building of our on-premise sign company. The billboards were a hit so we started investing in the off-premise side of the business by adding new locations and purchasing existing structures. We now have over 300 faces throughout Ohio.

Can you provide us a description of your billboard plant and operations?
We have over 300 billboard faces in 14 Ohio counties which includes 7 digital faces in 2 counties. Our interstate coverage stretches from I-70 in Dayton through I-70 in Cambridge, OH and on I-77 from New Philadelphia down to Marietta. In Florida our coverage is on the Panhandle which includes Pensacola, Navarre, Fort Walton, and Destin.
We see you have digital boards in both Lisking and Muskingum Coutnies.  Which manufacturer is providing your digital boards?  How have they performed?  Any plans to add to your digital inventory?
We use currently use Watchfire for all of our digital billboards. We have had great success with them. We are always looking for the right opportunity to add digital locations.

Tell us about your MyDailyBillboard.com program?

This was designed for the general public to place billboard messages for events such as birthdays, graduations, anniversaries, etc. The site makes it easy for people to view the digital billboard locations, select a design, and even pay for the billboard space. These days many people prefer to do everything online, MyDailyBillboard.com makes it possible. For those folks that prefer to speak to us directly and walk them through the process we are happy to do so. The idea behind the site was to open up the billboards to the community and make them more accessible to everyone!

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