Company of the Day: Keenan Outdoor

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Company:  Keenan Media

Markets: Georgia

Address: 1385 Iris Drive SE, Conyers, GA  30013

Email: Info@KeenanMediaLLC.com

Phone: 678-806-3473

Brett and Lane Keenan founded Keenan Media to develop out of home locations in Georgia.  The company has 41 total faces including 9 digital faces.  All the structures are steel and all but one are monopoles.  Billboard Insider talked with Co-Owner Lane Keenan.

Brett Keenan, Co-Owner, Keenan Media

Brett & Lane, what prompted you to enter the out of home business.

Coming from a background in sales we felt that we could be successful in helping others promote their businesses or causes to their target audience. We wanted to start a company of our own to assist business owners in gaining exposure for their companies and also build mutually beneficial relationships with the local community. After noticing the increase in digital out of home advertising along Georgia roadways we decided to look into the industry as a profession and after doing market research we decided it would be a great fit for us.

What’s new over the past year?

We are continuing to expand our inventory through organic development of new structures, as well as some strategic acquisitions of existing structures.
Lane Keenan, Co-Owner, Keenan Media

Are you buying impressions data from Geopath or Place Exchange or are you selling without impressions?

We are buying PerView impression data from Place Exchange through IBO.
Which digital billboard manufacturer did you use and why?
After careful consideration and multiple facility tours we decided to go with Daktronics. Their product manufacturing and testing, as well as their dedication to research and development were second to none and they were exceptional to work with throughout the entire process. Our sales representative was always available when we had questions and was a pleasure to work with. With this being our first digital we really wanted to ensure we had the best product in the market for longevity that was backed by impeccable customer support and we felt Daktronics provided the best fit for us.

 

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