Company of the Day: JR Promotions

Company: JR Promotions

Market: Indiana, Kentucky.

Headquarters: 430 2nd St, Columbus, IN  47201

Phone: 812-379-2173

JR Promotions owns over 1,400 billboard faces in Indiana and Kentucky.  The company was started by Janeen Sprague in July of 1986.    In the spring of 1988, Richard Sprague joined to help the company focus on growth and development.  Richard Sprague is the company’s managing member.  Joshua Perkins is General Manager.  Gerri Wilson handles accounting.  Frank Strickler and Scott Helber handle sales and marketing.  Thurman Pursley is graphic designer and operations manager.  JR Promotions is a member of the OAAA and an operator associate in the IBOUSA.  Billboard Insider talked with General Manager Joshua Perkins.

Joshua, what’s new over the past year?

In 2025 we were able to eclipse 1,400 faces through building a few new bulletins, acquiring a tremendous location on Bardstown Rd in Louisville, a back-to-back digital location in Greenwood, IN, and striking a deal for over 50 faces from Johnny’s Signs in Bedford, IN. The only downside of the year was that our highest selling AE, Frank Stricker, retired at the end of the year after 11 years with us and that’s been a big hole for us to fill. For 2026 we’re working on building one new interstate digital for sure and have hopes of converting at least three more 14’ x 48’ bulletins to digital by the end of the year. It’s getting tougher to find quality locations to build within our current footprint but we’re still looking to expand wherever we can.

What are some of your objectives for the coming year?
This year has been off to a hot start because of the local election cycle, and we hope to carry that momentum throughout the whole year. Building relationships on the local level and helping to promote small businesses is still the driving force behind our success. We’ve seen national growth through partnerships with Blip/Adkom and Integration Media through the IBO, but local sales are still where we thrive. We’re proud to be one of the largest locally owned OOH companies in Indiana and we believe our team is one of the best.
Whose digitals do you use and what have you learned?
We have used only WatchFire digitals for the past 12 years.  They have been great to work with and maintenance issues have been very acceptable.  One  things I have learned about digitals is the tighter / lower pixel the better image the easier they are to rent.   I have never regretted spending money for a better picture.

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