Company of the Day – JPG Media

Company: JPG Media

Markets: Hawaii

Address:  441 Cooke Street, Honolulu, Hawaii  96813

Email: jpg@JPGmedia.com

Phone: 808-429-7220

JPG Media knows how to think outside the box.  It has to because it operates an out of home plant in a state which outlaws billboards.  The company is a member of the OAAA.  Insider talked with JPG President and CEO Jean-Paul Gedeon.

How did you get into the out of home business?
I’ve always been fascinated by huge Billboards and larger than life prints that make you wonder “How did they do that?”  We started as large format printer in 2000, doing signs and banners, senior year in highschool.   There were only 2 OOH companies in Hawaii at the time and they were only in Malls.  We ended up getting some print and install jobs from them and eventually learned the business.   Hawaii is a tight knit community and the opportunity presented itself to partner first with a Trucking Fleet, then a couple Malls, then a chain of Supermarkets.  As our reputation and track record for success grew, so did our network of media properties.  We are continuing to grow and now represent the largest OOH network in Hawaii, which consists of our exclusive media properties and strategic partnerships.
How do you operate an out of plant in a state which outlaws billboards?
Excellent Question!  We’ve found our niche and focus on where we can operate:
Malls, Supermarkets, Drugstore / Pharmacy, Truckside, Gas Stations and C-Store.  We’ve been Hyper Local since we began.  Hawaii is considered a small market compared to other major DMA’s but a big driver of revenue for many national brands.  We have the #1 Costco, #1 Safeway, #1 HR Block, #1 Cheesecake Factory, and the list goes on.

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