Company: InSite Street Media

Corporate Office: 15303 Ventura Blvd. Suite 1490, Sherman Oaks, CA 91403

Markets: Nationwide

Phone: (310) 559-1600

Email: arockwell@insitesm.com

InSite Street Media operates a plant which includes 5,802 transit shelters, 10,345 benches and 215 bus wraps, nationwide. Billboard Insider talked with Keith Thompson the company’s outgoing CEO.

Keith, how did you get into the out of home business?

My first job in OOH was a summer job after my freshman year in college working as a billposter for a company called Mobile Displays that advertised on catering vehicles.   After completing my undergraduate studies, I moved to sales at an 8-sheet company in LA and from there worked in several sell-side, buy-side, and client roles in both LA and NY.  It has been a wonderful run and I have enjoyed the business immensely.  Now, after serving as CEO at InSite Street Media since 2021, I am excited to be starting a new chapter with the COA Group of Companies following their 2023 acquisition of InSite.  Now that we are nearing the completion of the transition, I am looking forward to assuming a new role as Chief Revenue Officer – National Media Partnerships for the larger company starting in March.

 What’s new at the company over the past year?

As mentioned above, last April InSite joined forces with COA/Creative Outdoor Advertising.   As a combined enterprise, the COA Group operates Street Furniture in 34 US Markets along with an extensive footprint of street furniture markets in Canada.   In the US, we operate in 3 of the top 5 markets and 6 top 10 markets.   Additionally, the company footprint is very strong in the key Florida growth markets of Tampa – St. Petersburg and Miami – Ft. Lauderdale.  The combined businesses include Bus Benches, Recycle Bins, Transit Shelters, and Bus advertising throughout the North American network of markets.

What are some of your objectives for 2024?

Now that we are finalizing the integration of COA’s excellent local business sponsorship program and the back-office transition is nearly complete, the company is in a great position to enjoy a strong 2024.   My focus with the COA Group of Companies will be on working with our national sales team and partners to drive revenue growth from shorter term national and regional advertisers marketed under the InSite brand.

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