Company:  Innovare Medical Media

Markets:  Nationwide

Address: 3496 US 22, Somerville, NJ. 08876

Email:  mricciardi@innovaremedia.com

Phone:  866-887-2207

Innovare operates digital and static screens on hospital campuses in 30 states.  The screens are primarily in  cafeterias, busy waiting areas, and the main lobby areas.   The majority of the digital displays feature custom designed charging solutions to support patient experience on campus and create greater content visibility due to their placement.  Insider talked with Michael Ricciardi, Co-Founder and Managing Partner.

What’s new at Innovare over the past year?

• What a year 2023 had been! At our recent State of The Union in December, Innovare celebrated the growth of its Hospital Placed Media (HPM) Platform by adding 101 new HPM venues in 2023 with a large increase in HPM spending of 19.8%.  Innovare has grown its network into various leading DMAs across the country and the growth in ad spending has been fueled by colleges and universities investing in the platform to reach healthcare professionals.  In addition, we have seen an increase in spending from automotive brands, banks/credit unions and real estate as well as healthcare related industries including some OTC brands and key healthcare campaigns.

What are some of your objectives for 2024?

• Innovare is thrilled at the potential to grow our network with our current hospital partners & explore new viable healthcare venue opportunities to expand the portfolio nationwide.
  • We expect to continue reinforcing the long-term value of local and regional media buys with advertisers.
  • The recent national sales success leads us to believe there is an tremendous opportunity to create stronger strategic partnerships with agencies, buying groups, and large corporations where we continue to focus more of our efforts.
  • We have a wonderful opportunity with our health system and hospital partners to provide tremendous value to leading advertisers looking to reach a high-valued audience.  The right message, in the right place, to the right audience is a win-win-win.

Tell us about what you do with hospitals?

Innovare creates a concession partnership with hospitals/health systems where our team is responsible for all the heavy lifting.  Innovare provides the display equipment, maintains all the technology, and shares a percentage of the revenue with the hospital.  Also, at no cost, the hospital runs various marketing and communications content on the displays which accounts for approximately 20% of media loop.

Who advertises?

We have seen increased buys from colleges and universities who have been happy with increased enrollment in the programs promoted and greater website traffic to their sites.  This year, with many schools trying to increase awareness on distance learning and online availability, Innovare turned out to be a good niche to promote RN to BSN programs, as well as MSN and physician MBA programs.

We have clients from the automotive industry who offer discounts to healthcare professionals.  Innovare also works with banks, credit unions, financial advisors/wealth managers, insurance and real estate since there is success in the local/regional reach as the audience at a hospital is local (30 mi radius) with little waste.

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