Company of the Day – Hicks Outdoor Advertising

Company: Hicks Outdoor Advertising

Headquarters: 102 Racer Drive,  Cross Lanes, WV 25313

Markets: West Virginia

Phone: 304.482.9300

Email:   greg@HicksOutdoor.com

Hicks Outdoors Advertising is owned and operated by Gregory Hicks Enterprises Inc..  The company owns and operates 101 bulletins in 30 different locations  predominantly comprised of standard sizes 14′ x 48′, 10’6″ x 36′ and 12′ x 50′,  10′ x 30′, 12×24. The faces are located on such high volume highways as Interstate 77, Interstate 64, US Route 50, and US Route 14.

Insider had a chance to talk with Greg Hicks about the business.

Can you share a little about the history of Hicks Outdoor
We started the business in 1985 as a buyer of outdoor advertising for the hospitality business.  We are still in the hotel business in Charleston.
Can you provide us a description of your billboard plant and operations? 
Our plant is all bulletins and mostly located along the interstate system in West Virginia.
What is the regulatory environment like in West Virginia?
We are a highly regulated state. There have been some new changes in regulations to accommodate digital billboards.
Do you currently include any digital signs in your plant? 
Not yet, but we are considering several new locations. 

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