Company: Heritage Outdoor Media
Markets: New York, Illinois, California
Email: rtuccillo@heritageooh.com
Phone: 917-256-1000
Founded in 2015 by Rob Tuccillo, Terry Carmody and James Manfredi, Heritage Outdoor Media operates billboards plants in the following markets: New York City – 15 faces, Chicago – 23 faces and Los Angeles – 1 face. The company purchased 19 digital displays in Chicago from 365 Outdoor in 2019 and continues to pursue new locations and markets via development and acquisitions. In June 2022 Heritage acquired a Chicago Wallscape from M&M Outdoor. In December 2022 Heritage installed a Daktronics 8 millimeter SMD billboard in the heart of Times Square at 1530 Broadway.
What trends are you seeing in ad categories and revenues?
We operate in large markets and they were a little bit slower to come back, but activity has jumped exponentially in the past few months as mandates and restrictions have been lifted.
Are you using any of the automated platforms (e.g. OneScreen.ai, Blip, Adquick, Vistar) to sell space on your signs?
Yes, we have opted to utilize the options provided to us via the IBO and their programmatic connections. Separately, we work often with Adquick.
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