Company: Grace Outdoor Advertising
Headquarters: 1201 Lincoln Street, Suite 300, Columbia SC 29201
Markets: South & North Carolina, Atlanta & Memphis
Phone: 803.252.7084
Email: hal@graceoutdoor.com, diana@graceoutdoor.com
Grace Outdoor Advertising has been operating in the Columbia S.C. area for over 30 years. Their offices are located in the historic Congaree Vista where they have been for 20 years. Grace Outdoor operates both traditional and digital billboards in Columbia, Greenville and Charleston, SC and Charlotte, NC. Grace also has billboard panels on major interstates across South Carolina. Diana Stevenson is the CEO, Hal Stevenson the Chief Development Officer.
Insider and Diana Stevenson had a chance for a quick interview.
Was 2019 and early 2020 a time of growth for Grace Outdoor? How about sharing a few accomplishments?
2019 was a good year for us as we expanded our inventory and exceeded our sales goals. Grace Outdoor Advertising is an outdoor management company and we were able to grow the number of assets we manage as well as grow our staff. We also solidified partnerships with other companies. We just closed a deal to manage the outdoor assets of a smaller company that includes 19 faces in an area we previously did not cover. Upgrades to our infrastructure were made last year to better serve our clients.
How has the business changed since Covid-19 and the stay at home orders?
We are all equipped to work from home so that is what we have been doing. We do take turns coming to the office to pick up items we may need and our controller is there most days. It is a challenging time and everyday we do the best we can to figure out how we make it through this. Our PPP loan was approved and funded so that is a big relief. But we miss seeing each other everyday and enjoying the collaboration and cooperation that we are used to.
Do you have any projects going to support your communities?
We have been running lots and lots of PSAs and working with our community to get important messages out. We are running thank you ads to front-line workers and the community really seems to appreciate it. Many have called in to say thank you to us. Right now we are running a program to honor graduates for a very small fee.
Can you introduce us to Rosie?
I would love to! “Rosie” is the first self-contained, fully electric municipal vacuum cleaner to hit the streets in the United States of America. She is Italian made and is equipped with a self-cleaning filter, autonomous Follow Me* technology, and a 2.5’ by 1.6’ LED billboard, Rosie draws attention while maintaining and cleaning the urban Main Street environment. She is also parked at high visibility spots during the many events held on our Main Street such as Soda City Market every Saturday morning that attracts thousands of pedestrians to the corridor. We work in partnership with the city and it has been a great one so far.
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