Company: Dusty’s Outdoor Media

Market(s): Illinois

Headquarters: 1207 Network Center Blvd, Suite 3C, Effingham, IL 62401.

Phone: 1-866-59-DUSTY

Dusty’s Outdoor Media operates a billboard plant with over 350 faces in Illinois. The company sold 200 faces in Tennessee and Indiana to Trailhead Media in 2021. Dusty’s is a member of the OAAI and an Operator Associate with the IBOUSA. Dusty’s was founded by Dick Rhodes, the company’s Chairman of the Board. Travis Rhodes is President.  Insider talked with Travis Rhodes.

You’ve converted some billboards to solar power. What have you done and what have you learned?

We recommend working with a reputable solar company. In the early years we tried to collage together a system and it was a complete disaster. We now work with Formetco on our solar lighting and both our service team and our clients love the product. We continue to aim to convert increasingly more sites to solar.

What are some of your objectives for the next year?

With the sale of our KY, TN & IN assets, we have been deploying capital into our core market by acquiring and building new digital sites. Our plan is to continue to be proactive in building new digital locations, in addition to some static ones.

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