Can you tell us about the DKOI name and when and how the business got its start in OOH?

DKOI (pronounced “decoy”) is a play on our owner’s last name and his second-to-none hunting skills – hence the duck logo. We started renting portable digital signs in 2017. After a while, we found some of the advertisers wanted roadside advertising but didn’t have a great spot to park a rented sign. In 2019 our first digital billboard went up, and we’ve grown from there.

We primarily serve northwest Iowa.

Share with us about your billboard structures. How many faces do you have? Do you have any digital faces?

All our boards are digital. We’re currently sitting at 44 faces with 6 new ones scheduled to light up before the end of the year.

You also rent or install on premises signs?

Yes, we manufacture portable digital sign trailers and permanent on-premises digital signs along with our billboards. The portable signs are perfect for roadside advertising, events, movies, and football games! Our signs have travelled from Miami to Washington state and all the way up into Canada.

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