Company of the Day: Digivision Billboard Network

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Company: Digivision 

Markets: Louisiana

Address: 4830 Line Avenue, Suite 185, Shreveport, Louisiana, 71006

Email: bennett@digivisionbillboards.com

Phone: 1-318-459-9020

Digivision operates digital billboards in Shreveport and Bossier City, Louisiana.  The firm was founded by Bennett Rinaudo in 2017.  The firm has fourteen digital billboards networked together with plans to build four more in Northwest Louisiana. Bennett S. Rinaudo and his business partner, Steve Keene are currently putting together venture capital to expand throughout the southern United States.  The company was the subject of a Shreveport News Profile in January 2018.  Insider talked with Bennett Rinaudo.

How did you get into the out of home advertising business?

I’ve been in advertising for 28 years and owned my own advertising agency for the past 18 years.  The ad agency was so successful that I secured funding from my agency clients to launch the Northwest Louisiana market and deliver proof of concept for the paradigm shift that is DigiVision Billboard Network.  I partnered with Steven R. Keene, former business man of the year for Northwest, Louisiana.  His background was in project development. He built over 4,000 homes, strip shopping centers and apartment complexes.  His strength is business and land. My strength is in advertising, promoting and media buying. Together we are a dynamic duo ready to take on a big piece of the USA map.
Tell us about your plant.
DigiVision Billboard Network has a “Patent Pending” on the process for a true digital billboard network. – utilizing all fourteen digital billboards to deliver “total market coverage”.
Whose digital billboards do you use and what have you learned.
DigiVision Billboard Network is powered by Daktronics. We love the service from Daktronics.   Robert Dedmon, our Daktronics rep, cares that we are successful and Robert is easy to reach and an excellent consultant.
Digivision partners Steve Keene (left) and Bennett Rinaudo (right)

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