Company of the Day: Digital Outdoor Advertising

Chistine Lanziano, Partner and President, Digital Outdoor Advertising

Company:  Digital Outdoor Advertising

Markets: Nationwide

Address: 788 Shrewsbury Avenue,  Tinton Falls, NJ 07724

Email: info@digitaloutdooradvertising.com

Phone:  732-200-1288

Digital Outdoor Advertising is a women-owned business that represents a network of 220+ independent billboard operators across the country. Our network boasts over 25,000+ independently owned billboards comprising of 4,500 digital billboards, 16,000 static billboards and various other OOH formats.  Digital Outdoor Advertising is a member of OAAA, Geopath, FOAA and DPAA and is WBENC certified.  Billboard Insider talked with Christine Lanziano, Partner and President at the company.

What’s new during the past year?

We have recently launched DOAp, our new programmatic arm.

We have a new rebrand in the works with updated marketing materials, category one sheets and more

GROWTH! Every year we continue to organically grow, thanks to our independents’ expanded inventory and new independents onboarding to our platform.

What are some of your objectives for the coming year?

Continue to make our one stop shop network THE “GO-TO” resource for purchasing the best, locally owned inventory in our 230+ DMA’s

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