Company: Daisy Outdoor Advertising

Markets:  South Carolina (Greenville, Spartanburg, Anderson)

Address: PO Box 882, Gaffney, South Carolina. 29342

Email:  contact@daisyoutdoor.com

Phone: 864-777-4467

Daisy Outdoor Advertising Co operates an out of home plant with 183 static faces and 1 digital face  in upstate South Carolina.  The company is an IBO Market Club affiliate.  Billboard Insider talked with Kim Hunter who manages the company’s day-to-day operations, along with her sister, Deana Blanton and her mother, Daisy Lemmons  (hence, the origin of the company’s name).

How did Daisy Outdoor get into the out of home business?

The company was born out of an advertising need of a peach business owned by Jodean Lemmons.  From 1967 forward, Lemmons’ Farms has grown, packed, shipped, and sold peaches.  To obtain advertising for his peach business, Jodean Lemmons contracted with Naegele Outdoor Advertising for billboards.  When he lost the contract for a sign in 1980, it prompted him to build his own sign to insure dependable advertisement each season for the peach business.  That next winter, Jodean got a call from another merchant asking to rent that sign.  By summer 1981, he obtained another sign location and built other signs.  When frost killed the peach crop in 1982 and 1983, Jodean began building signs in order to provide jobs for his loyal employees.

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