Company: Colorado West Outdoor Advertising
Market: Grand Valley, Colorado
Headquarters: 2475 Commerce Blvd. Grand Junction, CO 81505
Phone: 970-242-5248
Colorado West Outdoor Advertising is a second generation family-owned firm which owns over 100 billboards as well as a bus bench and bus shelter advertising business in Grand Junction Colorado. The company was started in 1978 by Roy Gamble. His son Mark Gamble purchased the business in 1990. Mark Gamble is the company’s CEO. Logan Gamble is the company’s General Manager. Jacy Gamble is the firm’s advertising sales manager. Colorado West Outdoor was the subject 0f a profile in the Western Colorado Source in March 2013. Insider talked with Jacy and Logan Gamble about the company.
Tell us about your plant.
Our team consists of an office manager, two sales women, and two ad installers. We have billboard sizes ranging from 9’ X 17’ to 12’ X 48’. Most of our structures are in the Grand Valley but we do have three structures in Gunnison, CO that my dad, Mark Gamble, acquired during his college days.
What’s the Grand Junction outdoor market like?
Most of our clients are local however we do have some national buys. Our most popular option is a 1 year rotary. A rotary allows the customer to get full coverage by moving throughout the market to a different location approximately every 30 days.
You’re in the bus bench and shelter business in addition to the billboard business. How is the bus bench and shelter business different from the billboard business?
We have 120 benches and 80 shelters in the Grand Junction market. We primarily sell in packages of 10 or more because we believe that is the best way to penetrate the market. There are some areas of town where we are not allowed to have billboards but we are able to have bus benches and shelters. This allows us to insure that we can reach all major traffic arteries.
You operate a trivision in an area with cold freezing winters. Have you ever had the trivision freeze up?
We only have one trivision left in our market at this time. We have experienced issues with the gears freezing, not allowing the slats to rotate properly. At this point we plan on phasing out the trivision and expanding our digital market.
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