Company: Coastal Outdoor Advertising

Markets: New Jersey

Headquarters: PO  Box 632, Far Hills, NJ  07391

Phone: 908-378-5464

Email: info@coastaloutdoor.com

Coastal Outdoor Advertising operates 20 high profile, large format advertising bulletins including 8 digital faces across highly traveled streets and expressways in New Jersey. The company is owned by Frank Nataro.  Nataro has been in the outdoor business since 1973 with stints at Chesapeake Outdoor Enterprises and PNE Media before creating Coastal Outdoor Advertising Group in 2006.  Insider talked with Nataro this week.

Frank, how did you enter the outdoor advertising business?  

After graduating college and after basic training with the Army National Guard, my first job was with Winston Network (TDI) as a Lease Representative in the  New York market. Also worked for a company called Criterion Advertising and started my own Outdoor Advertising companies from that point on.

Tell us about your plant.

Coastal Outdoor Advertising Group, LLC and its affiliates—Coastal Outdoor Media, Inc., and Skyline Media, Inc.-collectively referred to as “Coastal Outdoor” is a full-service Out-of Home advertising company based in Far Hill, New Jersey, servicing Northern New Jersey.

What’s the New Jersey outdoor market like?

New Jersey Market is called the Garden State for many reasons. From large cities to beautiful beaches and mountains. In fact the Garden State has 62 colleges offering a wide range of programs and majors. It is also known as having the most diners in the world and sometimes referred to as the diner capital of the world. Northern NJ has the most shopping malls in one area in the world with seven major shopping malls in a 25 sq. mile radius. NJ is the highest population density in the United States. Home to the Meadowlands Complex and Atlantic City. It is between two major cities, New York City and Philadelphia.

You’ve got a digital sign.  Whose product did you use and what’s been your experience?

 I have purchased my digital from Daktronics. My experience has been positive.

Insider hears that you might be for sale.  Care to comment?

I have purchased and  sold a number of billboard plants during my career and have never been opposed to hearing from interested buyers. I do believe there is an opportunity in the market right now for someone to enter the New Jersey market.

Paid Ad