Company: Capital Outdoor Advertising
Markets: Virginia, North Carolina
Headquarters: 1528 Old US 264-A, Zebulon, NC 27597
Phone: 919-873-9020
Capital Outdoor Advertising operates a billboard plant in Virginia and North Carolina. The company’s staff has over 160 years of outdoor experience. Steve Bryant is the company’s owner. Robert Sykes is the company’s President. Al Harkins handles real estate and operations, Stuart Robertson and Bill Bradshaw are in sales and Nick Johnson handles art. Insider interviewed Cheryl Adams to learn more about the company.
Tell us about the company’s history
Steve Bryant built the original Capital Outdoor plant in the 80’s and 90’s plus some acquired inventory, mostly from 3M. Robert Sykes joined Steve in 1999 after 22 years with Whiteco mainly in the Southeast. Capital sold all of its 600 faces to Lamar in 2001 and started over.
What’s your plant like?
The plant now has 750 faces in 3 states, 70% NC, 30% VA, a few in GA. All permanent bulletins, mainly interstate units. US highways. Primary markets are:
Danville, VA- NC Outer Banks
- I-95
- I-85
- Piedmont NC
- Virginia and Central Virginia
Danville, VAOur clients are 90% local business with very high retention and long term relationships.
Do you take any special precautions with your coastal signs to avoid storm damage?
For coastal NC, we use hurricane faces in the majority of our boards, along with a lot of prayer.
Whose digital signs do you use and what have your learned?
We have yet to employ digital. We have a dozen or so trivisions, but typically do not try to be the 3rd or 4th layer in the market for digital. We possibly have a couple of digital conversions planned for 2017.
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