Company of the Day: Burkett Media

Company: Burkett Media

Market: Texas

Address: P.O. Box 163266, Austin TX 78716

Phone: 512.787.2375

Email: info@burkettmedia.com

Burkett Media was founded by Beau Burkett in 2003 while attending college. Burkett Media operates a billboard plant with 76 faces including 6 digital faces throughout Texas.In 2022 Burkett Media sold four Dallas digital billboard faces to Lamar.

Tell us about your company

Burkett Media is based out of Austin, TX but my inventory is scattered all over Texas, the majority of my units within an hour or so of Austin.  I own and operate all units and handle all facets of the business myself. I’m in my late 30’s and have grown up in and around the business.  My wife, Lauren, helps run the admin and art design part of our team and it’s been great to build our company together.  We now have three young kids (twin girls and  a son). We couldn’t be happier as the billboard business allows us a lot of time flexibility to be around our kids as much as possible.

What’s new in the past year?

This past year has been great and pretty active overall.  I’ve developed several new, high profile locations in Dallas, Austin, San Antonio and Houston.  A few were harder to obtain than others… Some required securing new city variances in municipalities that did not previously allow new signage and resulted in back to back digital signs with city logos and brick cladding.  This product has been well received by both the city staff and communities.  I’ve also converted some static faces to digital after obtaining the required number or take down credits in one large market here.  The process of acquiring the necessary number of signs to tear down was a unique challenge I enjoyed but also glad its behind me.

Three to five years ago I had a great run of developing and divesting assets. This past year or so I’ve decided to keep all of the newly developed signs and entered into long term management deals with the same large operators.  All have been amazing partners and a pleasure to work with.  I keep the sign and they are able to add to their footprint overnight a high profile asset that isn’t replicable.  It’s a true win, win for both parties and I feel fortunate to work with them.

What are some of the objectives for the coming year?

Keep doing what I’ve been doing really.  I am excited about several sites I have permitted and  are pending to be built in the next 3-4 months, as I round out 2025 I’ll focus on getting those installed and continuing to look for new sites.  Developing new sites is my passion and I really enjoy the challenge of a hard to get site.  Outside of growing the business, my wife and I are super busy with our three kids and we love watching them grow and cheer them on at all their sporting events.  I’m excited for what the next 12 months will bring!

 

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