Company of the Day: Bullfrog Outdoor

Company:  Bullfrog Outdoor

Markets:  Michigan, Indiana

Headquarters:  220 Club Course Drive, Fort Wayne, IN. 46814

Email:  charliebullfrog@comcast.net

Phone:  260-625-JUMP

Bullfrog Outdoor owns a 120 face out of home plant around Ft Wayne.  the plant includes three digital units.  The company was founded by Charlie MacIntyre in 1998 after a successful career with 3M in Chicago and Fort Wayne.  Charlie is a member of the IBOUSA and  a Billboard Insider reader.  He has provided Insider with many great suggestions for articles over the years.

Charley McIntyre, Owner, Bullfrog Outdoor

What’s new at the company over the last year

Sales have been strong, some of the traditional categories are softening. Built my third digital unit in April.

Have you seen any signs that were the economy is slowing

To some degree but by and large I say I’d say it’s still pretty good.

What are you looking to accomplish in the next year?

Keep inventory at 90% and build another digital. Hire a sales person.

You put a succession plan in place

I lost my wife three years ago and the boys don’t seem to be interested in the business. So I had Dave Westburg sign a letter of succession to run and sell the company after my passing.

Who’s digital signs do you use and what’s been your experience?

I use Formetco.  They provide excellent customer service.

 

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