Company: Blackbird Media

Markets: Georgia, Tennessee

Address: 1701 West End Ave, Suite 400, Nashville, FL. 37203

Phone: 615-873-1606

Blackbird Media operates two iconic out of home properties:

• The Nashville Sign – a 38′ by 36′ digital spectacular in downtown Nashville.
• The Atlanta Sign – a 30′ by 100′ digital billboard in Centennial Olympic park in the Atlanta sign district.  Blackbird purchased the sign in 2019.

Billboard Insider talked with Chenault Sanders who founded the company in 2015 and serves as CEO.

What’s new at Blackbird over the past year?

This past year has been one of our most exciting yet. Our long time COO, Mark Peterson has retired, after almost 40 years in the out of home business.  Our young superstar director of sales, Harrison Fletcher has been promoted to COO and is really making us proud.  One of the highlights was a major campaign we recently did for Mountain Dew, here in Nashville.  Our partners at New Tradition Media came up with an extremely bold takeover campaign for the client, which we were able to execute on, and which gave us the chance to really show what we can do creatively and strategically when a brand aligns with our local expertise.

We’ve continued growing our presence in Nashville, including new assets in the Midtown Nashville corridor, right near our iconic Nashville Sign. We’re also expanding our presence in other markets like Clarksville, Tennessee and Atlanta, Georgia, our largest market behind Nashville.  What’s energizing is that while we continue to scale our business, we’ve remained fully independent which is rare in this space. In fact, we’re proud to be one of the largest independent media companies in the Southeast.

What we’re seeing in the industry matches the direction we’re heading. Digital out-of-home is surging right now – brands are drawn to its flexibility and its ability to grab real attention. We’re leaning into that with intention, but still making sure every campaign feels human and rooted in place.

What trends are you seeing in national sales?

One thing that stands out is how much national buyers are leaning into digital out-of-home – especially programmatic. It’s not just about putting something on a screen anymore, it’s about using data to deliver the right message at the right moment. Whether it’s weather-based targeting or traffic-aware scheduling, campaigns are becoming more dynamic and responsive.

What are some of your objectives for the coming year?

We’re really focused on deepening and expanding what we’ve already built. That means continuing to grow our footprint throughout the Southeast and beyond, in markets where we see a lot of opportunity. But it also means staying ahead of the curve with things like programmatic and smart targeting – tools that make campaigns feel more personal.

So, the goal is to grow, but to grow the right way: with creativity, purpose, and a deep understanding of the communities we serve.

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