Company: Bass Ltd.

Headquarters: 5725 Hwy 90 East, Broussard, LA 70518

Market: South Louisiana

Phone: 337.981.1189

BASS, Ltd. was first incorporated in January of 1992 by it’s founder, Stephen Sonnier. Mr. Sonnier has over 34 years of experience in the outdoor advertising business. He started his first billboard company in 1980 while he was still in college.

In March of 1980, Mr. Sonnier installed his first three billboards with the help of the contracts he secured from the McIlhenny Company. Mr. Paul McIlhenny felt strongly in Mr. Sonnier’s abilities, and put his trust in this young entrepreneur. He signed three long term contracts which enabled Mr. Sonnier to borrow the funds needed to purchase and install his first billboards. With the help of his father, Mr. Albert B. Sonnier, the panels were installed and a dream was realized.

Today BASS, Ltd. is based in South Louisiana with over 100 locations and more than 350 faces serving Acadiana. The business is constantly growing and developing new locations. BASS, Ltd. presently has billboards located in the highest traffic patterns. These bulletins range in sizes from 10′ x 35′ to a 30′ x 40′ bulletin. BASS, Ltd. is locally owned and run by Stephen, David, and Beau Sonnier.

BASS, Ltd. was named in honor of Stephen’s three children, daughters Brittany and Alysia, and his son Stephen B. Sonnier II.

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