Long story short… We had a friend who was an account rep for a billboard/bulletin company and we became intrigued with the Out of Home Advertising space.  Around the mid 1990’s, we noticed an explosion of bulletins along the highways of New Jersey and the same time there was  a huge void of Out of Home advertising in NJ’s urban areas. These were densely populated areas in desperate need of an advertising medium and a need to protect their residents from the elements while waiting for a bus .  We had seen transit shelters advertising before, so we filled that void.

What’s new over the past year?

It’s been a big year for us! We’ve focused on streamlining operations, brought on new leadership, and upgraded our street furniture in several New Jersey towns. Plus, we’ve laid the foundation for Street Media Connect, which aims to make smaller format advertising more accessible to advertisers.

What are some of your objectives for the coming year?

Looking ahead, we’re all about innovation and making OOH advertising more approachable. Street Media Connect will play a big role, helping B2B and local advertisers step outside the digital sphere. We’re also rolling out new data tools to show just how impactful OOH can be.

Have you seen any impact of the tariff chaos on your company or your markets?

Tariffs have thrown a bit of a wrench in the supply chain, causing some delays in our furniture and signage projects. But we’ve been agile in finding workarounds and adjusting plans to keep things moving smoothly

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