Company of the Day: AR James

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Company: AR James Media

Markets:  New Jersey, New York
Address:  1000 Woodbridge Center Drive, Suite 212, Woodbridge, New Jersey  07905
Phone:  848-999-2185
AR James Media operates bus shelter advertising, jr posters, bulletins and parking garage advertising in New York and New Jersey.  The firm is owned by Jim and Ariana DeLucia who are active in the business.  The company is a member of Geopath and the OAAA.  Insider talked with Jim Delucia this week.
How did you get into the out of home advertising business?

Long story short… We had a friend who was an account rep for a billboard/bulletin company and we became intrigued with the Out of Home Advertising space.  Around the mid 1990’s, we noticed an explosion of bulletins along the highways of New Jersey and the same time there was  a huge void of Out of Home advertising in NJ’s urban areas. These were densely populated areas in desperate need of an advertising medium and a need to protect their residents from the elements while waiting for a bus .  We had seen transit shelters advertising before, so we filled that void.

Tell us about your plant.

We have over 1,000 signs  in 24 markets in the NY NJ  DMA. From Westchester County NY to Ocean County NJ.
What’s new in the past year?
Not much has changed.  This year is still somewhat of a grind.  We’ve moved from a national focus to more regional local based strategy.  We beefed up our social media and digital marketing campaigns

What are some objectives for the coming year?

Our main objective is to reach our sales goals.  We also want to fine tune our online marketing.

 

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