Company: AR James Media

Long story short… We had a friend who was an account rep for a billboard/bulletin company and we became intrigued with the Out of Home Advertising space. Around the mid 1990’s, we noticed an explosion of bulletins along the highways of New Jersey and the same time there was a huge void of Out of Home advertising in NJ’s urban areas. These were densely populated areas in desperate need of an advertising medium and a need to protect their residents from the elements while waiting for a bus . We had seen transit shelters advertising before, so we filled that void.
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I have mixed feelings about Intersections roll out. One thought is it will create a more crowded environment for small format urban OOH in NJ but on the other hand we’ve seen this before in NYC and believe the market will eventually sustain it.