Some highlights from Where Did All the Ads Go? published by the Postsecondary Ecucation and Economics Research Center.  The report attributes a declined in overall higher education ad spending to declining enrollment and school closures.  Out of home spending however has been stable…

• The number of higher educational institutions buying out of home has declined over time from 2,500 in 2010 to just over 1,500 in 2022, reflecting a decline in high educational institutions.  Colleges and universities, however, used out of home than any other form of advertising in 2022.

• Total out of home spending by high educational institutions has remained stable in excess of $100 million.

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