Coca-Cola has generated positive publicity with 60 Chattanooga area billboards containing one word: ubiquitous.  Times Free Press reports that Coca-cola is using the 60 billboards to advertise its “Share a Coke and a Song” summer campaign.  The campaign generated national media coverage and twitter chatter as people became curious about the billboards.  Coca-Cola and Fairway Outdoor explained the campaign at a news conference last Friday.

Insider’s take:  A simple campaign which shows the power of outdoor advertising.

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