LONDON, NOVEMBER 8, 2022 – Coach today brings “Courage to Be Real” to London, launching a 3D animated film starring global Coach ambassador Lil Nas X.

Courage to Be Real is Coach’s mission and message about embracing all aspects of who you are with confidence—and inspiring others to express themselves authentically, too.

Premiering on Piccadilly Lights in London’s Piccadilly Circus, the campaign tells the story of Lil Nas X’s courageous evolution to become the person he is today, and the obstacles he overcame along the journey. In the campaign, he moves through doors that represent the struggles he has faced in life—from fear, self-doubt, to judgment from others. The sequence concludes with Lil Nas X looking over Piccadilly Circus whilst performing, inspiring the world to transcend their limits and express all aspects of who they really are.

To bring the animation to life, Coach leveraged Ocean’s DeepScreen™ 3D technology to create an illusion of Lil Nas X moving towards the viewer and out of the screen, transcending his digital world.

Situated in the heart of London’s West End, the world-famous Piccadilly Lights is the largest advertising display in Europe and will run the campaign for 24 hours a day, with the 3D full screen takeover appearing once an hour, from the 7th to 13th November.

VIDEO & IMAGE LINK: TAPESTRY EUROPE PR – COACH PICADILLY LIGHTS – All Documents (sharepoint.com)

SOCIAL MEDIA: @Coach; #CourageToBeReal #CoachNY

ABOUT COACH

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of its hometown, the brand makes beautiful things, crafted to last—for you to be yourself in. Coach is a Tapestry, Inc. brand.  Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.

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