The Republican National Convention is coming to Cleveland July 18-21. With that comes the opportunity for out-of-home advertisers to reach larger audiences than normal.

The convention is expected to bring at least 50,000 to the city, with most staying and hanging out around Quicken Loans Arena, where the event will be held.

With such a large concentration of people MediaLife states in a new posting that prices have been inflating to double digit percentages to reflect the big demand for OOH inventory.

The epicenter of the Republican National Convention will be Quicken Loans Arena in downtown Cleveland, home of the NBA champion Cleveland Cavaliers.

The downtown Cleveland area has grown in recent years, and there is a substantial OOH presence on Interstates 71, 77 and 90. There are digital options in and around the downtown area, too, as well as large wallscapes.

There are approximately 900 audited static billboard units and about 50 audited digital billboard structures in the Cleveland DMA, according to TAB.

Recent or current out-of-home advertisers in the market include Nike, McDonald’s, Cleveland Cavaliers, Valley Ford Truck, Coors Light, Miller Lite and TV Land.

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