Clear Channel Outdoor (CCO) (NYSE: CCO)
, a subsidiary of iHeartMedia Inc., today announced the appointment of Dan Ballard to Branch President of its Minneapolis division. Ballard will report to Paul Corvino, Midwest Regional President of Clear Channel Outdoor. In his new role, Ballard will provide leadership in all areas of business operations including sales, real estate, public affairs, operations and finance for the Minneapolis market. Most recently Ballard served as Corporate Vice President of Revenue Management for the company.
As Branch President of Minneapolis, Ballard will be responsible for growing revenue opportunities and expanding distribution through strategic deployment of Out-of-Home (OOH) assets for the market’s 1,500 printed billboards and 53 digital signs. He will also focus on building relationships with clients, lessors, communities and various state and local officials and ensure the Minneapolis branch’s safety measures, employee productivity, morale, training and development.
“We are very pleased to appoint Dan as the Branch President for the Minneapolis division,” said Paul Corvino. “Dan’s financial background and track record of delivering strong performances in our business make him ideal for this expanded role. His analytical skills and ability to cultivate strong relationships both within our Company and with our clients provide a strong foundation for him to grow one of our most strategic markets in the country. We are excited to see what’s in store for the Minneapolis market under Dan’s helm.”
Clear Channel Outdoor is the premier out-of-home media provider in the Twin Cities, offering brands 53 strategically placed roadside digital billboards across the region including recently built digital signage on airport property at Minneapolis St. Paul International Airport (MSP). In 2016, Clear Channel Airports signed a 10-year partnership with the Metropolitan Airports Commission (MAC) for the advertising concession at the MSP.
“Clear Channel Outdoor already has a strong presence in Minneapolis and I’m eager to work with our talented team to further ensconce ourselves as part of the community and help our clients engage with, and win, new customers, said Ballard. “Our ability to integrate dynamic digital content on our media—especially in places like Mayo Clinic Square–as well as providing attribution studies to illustrate what happens after someone sees an ad on our billboards, makes this an exciting time to help brands build their business.”
Prior to his new position, as the Corporate Vice President of Revenue Management for six years, Ballard delivered sophisticated pricing and inventory packaging tools to the company’s entire salesforce helping to drive sale performance and inventory yield. He joined Clear Channel Outdoor in 2009 as a Business Analytics Director. Earlier in his career, Ballard held various corporate positions with P&G, Colgate Palmolive, Swift Transportation, and Honeywell Aerospace.
He holds an MBA from Kansas State University and a B.S. in accounting from the University of Arizona. Ballard will be relocating to Minneapolis with his family.
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