Company: Intersection
Markets: Nationwide US
Headquarters: 470 Park Ave South, 10th Floor, New York, NY. 10016
Phone: 212-644-6200
Email: hello@intersection.com
Intersection operates a network of digital and static screens across multiple 15 urban markets in the US. The company has deployed smart kiosks around New York City and in Newark. The smart kiosks offer:
- mobile device charging
- phone calls
- access to municipal services and maps
- advertising
Chris Grosso is Chief Executive Officer. Scott Goldsmith is President and COO. Jonathan Fuller is Chief Revenue Officer. Esther Raphael is Chief Marketing Officer. Billboard Insider talked with CEO Chris Grosso.
What’s new at Intersection since we talked last August?
Since last August, we’ve made enhancements on both the static and digital side to many of our existing contracts. Specifically, we’ve created new opportunities at key Amtrak hubs, like New York Penn, 30th Street Station in Philadelphia, and DC Union Station. At 30th Street and Union, we’ve added our first deployment of digital screens, unlocking a new opportunity for brands to communicate with Amtrak commuters in real-time. We’ve got some additional new assets and solutions that we’ll be launching in 2024 as well, there’s definitely more to come.
What are some of your objectives for 2024?
Our focus for 2024 is growing our municipal media business – i.e., the work we do with cities and transit authorities to monetize their street furniture and transit assets. Municipal media provides advertisers a unique way to meet their business and social objectives. It reaches the influential city dweller audience at scale – and cities are on a strong rebound. We have data to show that our products drive both online and offline behaviors. At the same time, our products align well with marketers’ desire to foster corporate social responsibility— the majority of ad dollars are reinvested in the city in the form of amenities that serve commuters (like WiFi and bus shelters), as well as revenue share payments.
Getting that municipal media story out to grow our business is a key objective for this year.
In addition, this year is all about execution. We worked hard to retool the business coming out of Covid and now we’re focused on improving our services to our customers in the form of better service and more sophisticated data solutions. We’re also starting to grow our team again as we grow the business.
If you could change anything about the way the out of home industry works, what would it be?
The industry needs more standardization across products and data. We have to make it easier to buy and sell our media. OOH’s share of US media should be much bigger given its ability to aggregate audiences and drive business performance. Even the largest OOH companies are small players in the broader media and tech ecosystem, so the more we can provide marketers with standard solutions, the better we will, as an industry, be able to compete for digital and television dollars.
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