Adquick’s Chris Gadek has a nice article at Fast company titled POV: Digital advertising is dead. Good riddance. Yes he has a dog in the fight but he’s right about what privacy concerns are doing to online advertising:
“By sheer necessity, browser based advertising will rely on cohort -based or contextual targeting. This will likely translate into lower conversions for advertisers, and so they’ll return to other tried and tested advertising channels. Audio, which I mentioned previously , is a great example for this. So too is outdoor advertising.”
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I hope he’s right as we still do paper and paste posters over here in Scotland and long may it continue. with digitals sprouting up all over the place, the future looks really bleak. Long live the wet post
This guy is a word smith! That article is very well written and insighful!