Billboard Insider shared a recent post about the history of Chick-fil-a advertising and their cow campaign. After more than two decades featuring one of the most recognizable ad campaigns in recent memory, Chick-fil-a has ended its relationship with the agency that created the Chick-fil-a cows.

Chick-fil-a has hired McCann Worldgroup and Erich & Kallman to replace The Richards Group, according to Adweek.

This week, Chick-fil-A announced its first new breakfast menu item in more than a decade, the Egg White Grill.  The commercials are the first that don’t feature the famous Chick-fil-a cows that millions of customers may associate with the restaurant chain, but rather a series of historical figures.

The “Eat Mor Chikin” ad campaign launched in 1995 with a renegade cow, paintbrush in mouth, painting the three words “EAT MOR CHIKIN” on a billboard. Within the year, The Richards Group and Chick-fil-A turned the billboard concept into an integrated campaign that included in-store point-of-purchase materials and a radio commercial.

Insiders’ take – Up to this point, Chick-fil-a has had billboard advertising as a major focus of their advertising campaigns. We will have to see if this new campaign and emphasis stays focused on outdoor.

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