Company: Adams Outdoor Advertising
Markets: Illinois, Michigan, North Carolina, Pennsylvania, South Carolina, Virginia, Wisconsin
Headquarters: 3801 Capital City Blvd., Lansing MI 48906
Phone: 770-333-0399
Adams Outdoor is the 4th largest out of home company in the United States with over 10,000 total faces, including 350 digital faces clustered in 7 states:
- Illinois
- Michigan
- North Carolina
- Pennsylvania
- South Carolina
- Virginia
- Wisconsin
Adams was founded in 1983 and is privately held. In 2024 Adams Outdoor acquired 54 Charlotte, North Carolina billboard faces from Kegerreis Outdoor and 17 South Carolina billboard faces from Cook Brothers Corporation. Kevin Jones was named CEO in May 2024. Louse Lopez is CFO. Josh Scharfberg is Chief Revenue Officer. Rich Zecchino is Chief Legal Offcer and VP Real Estate. Billboard Insider talked with CEO Kevin Jones.
Adams acquired a couple companies in the Carolinas in 2024. How has the integration gone and can we expect to see more acquisitions from Adams.
The integrations have gone exceptionally well. Bringing these companies into the Adams Outdoor family has strengthened our presence and allowed us to expand our reach across key markets in the Carolinas. We are in major growth mode and feel incredibly strong about our footprint, particularly in Charlotte, Winston-Salem, High Point, and the eastern parts of the state, including Greenville and Fayetteville.
When people think about the Carolinas, we want them to know that Adams is their trusted partner—we have the inventory, expertise, and commitment to help brands make a lasting impact. Our team has worked diligently to ensure a seamless transition, and we’re already seeing the benefits of these acquisitions through enhanced offerings and expanded opportunities for our clients.
As for future acquisitions, we’re always looking at strategic opportunities that align with our vision. Growth is a priority, and we will continue evaluating ways to strengthen our position and better serve our advertisers.
What are some of your other objectives for 2025.
Our objectives for 2025 are all about growth, innovation, and putting our people first. We’re focused on continuing to expand our presence in key markets, exploring new growth opportunities, and strengthening our footprint in various markets.
At the core of everything we do is our commitment to supporting our clients—helping them find the best solutions to meet their needs and ensuring that Adams is their go-to partner for impactful outdoor advertising. We’re dedicated to delivering high-quality inventory, strategic insights, and creative opportunities that drive real results.
Equally important is our people-first culture. We want Adams to be a place where our employees love coming to work every day—a company that fosters growth, collaboration, and excitement. We believe that when our people thrive, our business thrives, and that energy translates into better experiences for our clients and communities.
2025 is going to be a year of momentum, and we’re ready to take Adams to the next level!
What are some topics you’d like to discuss with other people at the upcoming OAAA Media Conference in Boston.
- The Future of Data & Measurement – As advertisers demand more attribution and analytics, how can we use data to prove the power of OOH more effectively?
- The Impact of AI on OOH – How will artificial intelligence transform the industry?
- Innovation in OOH – From programmatic buying to digital advancements, what’s next for the industry?
- Maximizing ROI for Clients – How are brands using OOH in new and creative ways? What strategies are working best for advertisers looking to amplify their message?
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