Pete Hautem has 44 years experience selling out of home. We asked him to tell us about a time he failed when selling out of home and what he learned. You learn more from failure than from success. As recently as this year I had a couple of prospects that […]
LAS VEGAS – Uber OOH powered by Adomni*, Uber’s digital out-of-home cartop advertising network, is extending the markets it serves to include New York City. Recently, Uber signed an exclusive multi-year partnership deal with the Metropolitan Taxicab Board of Trade (MTBOT) and Creative Mobile Media (CMM), a division of Creative […]
Experience is a great teacher but the tuition is too high. Sales managers expect you to get out and “sell something!”. I don’t know any sales manager who challenged someone to “get out and solve some problems. On an early sales call I was excited about selling. I wanted to […]
Pete Hautem has 44 years experience in selling out of home. Here are a couple of his keys to effectively selling out of home. Believe in what you’re selling. You’ve got to believe in the concept you’re selling. If I didn’t believe in out of home I wouldn’t have been […]
Thanks to Clayton Stark of Porlier Outdoor for asking about the best sources of prospects during the pandemic. These strategies work for any challenging economic time. For the Dot-com bubble/recession, the mortgage crisis/recession, the formula was the same. I believe in the Ying/Yang theory; a strength is a weakness, and […]
Pete Hautem has 43 years experience as an out of home and printing sales rep. Billboard Insider asked Pete to talk about 2 sales successes and what he learned Pete, how did you get into out of home? I was out of a job in 1978…My wife worked in Peachtree […]
I’ve written before about the importance of relevance in selling out of home. Several reps have asked me “how can I be relevant?”. Here are 6 ways to be relevant when selling out of home. Get in your prospect’s customer stream. Sign up for the customer’s website notices, get their […]
After one of the most challenging advertising years ever, creating a roadmap for sales success in 2021 requires a reexamination of historical processes and data. While most emerging marketplace signals are positive, understanding the nuances of 2020 can help leverage greater success in 2021. To assist sales teams with prospecting […]
By Andrea Henley. I listed below the basic sales fundamentals, that I have gathered throughout my career in sales that proved to be successful and ironically, are also found in the famous Children’s Book, “ Green Eggs and Ham. By American Author, Dr. Seuss. Enjoy! Know your company & believe in your products […]
Kevin Gephart spent 35+ years selling advertising including 12 years at Clear Channel Outdoor in Minneapolis. Last week he discussed 5 overlooked out of home prospecting techniques. Today he discusses 4 more overlooked prospecting techniques. Today I’ll finish my list of 9 overlooked out of home prospecting techniques. Many of […]
