Billboard Insider is running a series in which Arthur Outdoor’s James Douglas talks about starting, running, and selling an out-of-home company. In his last column, James talked about building signs. Today he talks about selling out of home. To succeed in sales you need to be able to handle rejection. I have […]
Ask both your clients and prospects: “If we slide into a recession, how will it affect your business.” The answer well likely be: “I will have to do more with less.” That’s what a recession could force on us. We must explain out of home is the Do-More-With-Less medium. Explain […]
Why this topic is important. A bold thought from Tony Robbins: “Winners anticipate, others are doomed to “re-act”. Your job as an out of home sales rep is to be the very best businessperson you can be that just happens to sell out of home. Be a sustaining resource for […]
NEW YORK, NOVEMBER 30, 2022 – OUTFRONT Media (NYSE:OUT), one of the largest out-of-home media (OOH) companies in the U.S., today announced that it has enhanced OUTFRONT PRIME with new social out-of-home (sOOH) capabilities. OUTFRONT PRIME expands the company’s reach to brands looking to harness this powerful combination by marrying social […]
A recent study done by BWG Strategy, commissioned by Talon Outdoor, revealed that advertisers are planning on increasing their marketing budgets for Out Of Home! This study states that “93% of advertisers [are] planning to allocate 5% or more of their overall marketing budgets to OOH in 2023”. The study […]
Inflation is running at 8.5% for the 12 months ended August 2022. If you aren’t asking for a rate increase when ad contracts renew your out of home company’s margins will shrink. Listen to Lamar Advertising CEO Sean Reilly on last week’s earning call: “We’re coming off of decades of […]
One of the things we come across when taking photos and video of billboards are boards that aren’t quite ready to be shot. Making sure your board is picture-perfect helps us capture the beautiful footage that we love. Here are some tips on how to make sure your board is […]
Typically, the first six weeks of every new year represents a sales slump for most OOH sales makers/companies. It’s believed to be due to client spending being down during those weeks. However, The Radio Advertising Bureau Statistics dispute that. They show overall client spending during January to be on par […]
Last week out of home sales veteran Jim Lyke talked about the personal touch when selling out of home. Today he talks about using in-person and social networks to sell out of home. In person networking. A lot of my local customers were in Rockford. I became a chamber ambassador […]
By Mike Donaldson, Director Business Development, BillboardPlanet Managing a sales staff has never been a simple task, regardless of whether you have 2 or 20 salespeople. They are unique, creative people, many times not detail oriented and solely focused on closing and commissions. I write from a position of experience […]
