A former out of home sales executive had this comment on Kevin Gephart’s How Out of Home Companies Pay Sales Employees. As a former Account Executive and Manager billing collections is the “be all” best way to pay commissions. The down side was that of recent reward. An account executive […]
Thank you to all OOH owners/managers who contributed their collective wisdom to our compensation survey. It was one of the biggest response rates Billboard Insider received from any survey. Feedback I received is that the survey is far too short and doesn’t dive deep enough into compensation challenges. That is […]
Everyone is interested in out of home sales compensation to judge from the high number of responses we are getting to our poll. There’s still time to make your voice heard. Visit How Do You Pay OOH Sales Reps and take the anonymous poll. We’ll run a followup article with […]
No OOH company wants to be ambushed by a sales rep resignation. Given that 87% of sales reps are money motivated (according to The Society of Human Resource Management), appropriate compensation is an important first step in preventing sales department turnover. When you consider the enormous lifetime value of a […]
A prospect contacts you, and they say they’re really interested in OOH advertising. Ok, they don’t say that they say they want a billboard. They are giving off all of the right “buying signals”. All you have to do is put together a proposal, email it to the prospect and […]
Robert Moore has built almost 500 billboards in the course of a 30 year career. He recently sold Riley Outdoor to Adams Outdoor. Moore has written about his less is more development strategy and why digital billboards are the future. Today he talks about how he sells out of home. What’s your approach to […]
Yesterday Billboard Insider reported that T-Mobile is paying $600 million to purchase Vistar Media. T-Mobile set up an advertising business call T Advertising Solutions or T-Ads in 2021 following the $32 million purchase of the mobile advertising tool provider Pushspring. In January 2022 T-Mobile acquired Octopus Interactive a rideshare ad […]
There is a great sketch from the old Bob Newhart television show where he is a psychologist who works for $5.00. (We use this clip in OOH Sales Mastery sessions from time to time to illustrate a point. If you are unfamiliar with it, you can find it on YouTube.) […]
Billboard Insider had a short conversation with Integration Media’s Terry Carmody about the national ad market. What trends have you seen in out of home markets over the past year? Its not surprising, but in the larger markets, more and more national dollars are gravitating towards large format opportunities and/or […]
Being an exceptional OOH sales leader requires more than achieving revenue goals. True leadership is about cultivating a culture of accountability, motivation, and growth while preparing your team to thrive in an ever-changing market. To excel, OOH leaders must hone four critical traits: coaching, motivating, accountability, and recruiting. Let’s explore […]
