New York, NY – Clear Channel Outdoor, Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), announced today the results of a comprehensive consumer insights study reinforcing airport advertising is a highly-effective media for brands to reach a valuable audience of Frequent Flyers. The CCO-commissioned […]
As a professional OOH salesperson, do you have an intentional method to how you manage your book of business? Have you broken down your clients into strategic categories with a defined approach as to how you are going to manage those relationships? It’s a bit of a rhetorical question…after 45 […]
As we approach mid-year, assess your sales pacing to determine if you are on track to make your sales budget. A key to selling more 00H faster is to plan for a sufficient prospecting/sales cycle. Don’t waste valuable, limited sales time pursuing new business with too short of a sales […]
Here’s a post for everyone under 30. Want to stand out from the crowd? Try hand written notes. Billboard Insider attended the OAAA Geopath 2023 show a couple weeks ago. Look what arrived in the mail. A hand-written note from CircleGraphics CEO Rod Rackley thanking us for doing business and […]
Many of our OOH clients have heard me tell the story of one of the great mentors I’ve had in my career. I still talk to him several times a year… and have for the last 40+ years! He had such a deep and profound effect on me that it […]
Annual advertiser contracts are renewed 52 weeks a year. I am surprised by the number of OOH sales reps who wait to engage annual advertisers until just a month or two prior to renewal. Annual advertisers require (at minimum) active servicing every 4 to 5 weeks. Using “checking in” as […]
One of the great conundrums of life is the amount of time the average OOH salesperson spends with prospects who never become clients. A person could argue that the vast majority of a salesperson’s “selling time” is actually spent drilling dry wells. You could even say that its just the […]
Today out of home sales consultant Pete Hautem reflects on some rules for out of home sales sucess. Throughout my career, I have heard and attended many sales seminars and have appreciated other sales people’s thoughts and opinions. As sales people, we all have the same goals—–just different opinions on […]
The year’s fastest-growing medium, OOH revenue hits $8.6 billion WASHINGTON, D.C. – March 28, 2023 – Out of home (OOH) advertising revenue increased 20.7 percent in 2022 compared to the previous year, accounting for $8.6 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This […]
There are certain foundational aspects that must be in place if your OOH company is going to be as highly effective, efficient and as profitable as it can be. One of those things, in my opinion, is to have a culture of accountability. In our 40+ years of running media […]
