The year’s fastest-growing medium, OOH revenue hits $8.6 billion WASHINGTON, D.C. – March 28, 2023 – Out of home (OOH) advertising revenue increased 20.7 percent in 2022 compared to the previous year, accounting for $8.6 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This […]
There are certain foundational aspects that must be in place if your OOH company is going to be as highly effective, efficient and as profitable as it can be. One of those things, in my opinion, is to have a culture of accountability. In our 40+ years of running media […]
March 22, 2023 The nation’s largest mobile billboard company, do it outdoors, has added Anna Hehir and Lisa Clarkson as National Account Executives. Anna will be based out of New York City, connecting with brands and agencies to share do it outdoors’ dynamic out-of-home media offering. “I’m excited to join […]
Veale Outdoor welcomes Stephen Smith as Sales Manager. Born and raised in Northern California he has been fortunate enough to have traveled the world for many business opportunities. From Packaging shows in Hong Kong to technology fairs in Shanghai, Manufacturing Tours in Shenzhen, Canton Fair in Guangzhou, Art Basel Miami […]
By now it’s not news to anyone that the markets have been volatile…if not a bit scary this week in particular. Who really knows what the 2nd, 3rd, and 4th quarters will bring in the way of an economy…Anemic? Strong? Recessionary? I for one am very bullish on out-of-home in 2023 no matter the […]
Yesterday I ran two answers to the question “What is the biggest objection to selling billboard ads and how to overcome it.” One answer was generated by me and one answer was generated by ChatbotGPT. Two-thirds of Billboard Insider’s readers correctly guessed that Answer A was mine. Questions or comments. […]
I was curious to face off against ChatGPT’s artificial intelligence to see if, in fact, a billboard sales consultant can be replaced by an algorithm. I asked ChatGPT: “What is the biggest objection to selling billboard ads and how do you overcome it?” Here are two answers, one written by […]
We have an order in to The Printers for a limited number of soft cover books, available on a first come, first serve basis. If you are interested, send an email to johnweller@billboardinsider.com and provide the following information: Your Name Company Name Number of Copies Mailing address Billing address […]
Chris Lytle (InstantSalesTraining.com) is one the most influential people in my career. He is a world class trainer/educator/mentor, primarily serving the radio industry. Over the years he has given me remarkable insights, strategies, and ideas on how to sell faster. On a visit with Chris, I reviewed 5 big changes […]
The Ultimate Out of Home Sales Guide is a “Client Success System.” You can promise clients that your company’s systematic approach assures their success using OOH advertising. The Ultimate OOH Sales Guide lets you ensure results by: using a targeted/focused agenda for efficient meetings (UOOHSG page 25) conducting comprehensive data […]
