Are You Distinguishable from Other Salespeople? We often get asked, “If you had to sum it up in one sentence, what do you teach OOH salespeople?” Our answer is simple: we teach them not to blend in with the crowd, but to stand out in their prospects’ eyes. In short, […]
Thanks to Sean Reilly (CEO, Lamar Advertising) for his recent comments at the JP Morgan Conference about the challenges of getting a rate increase in this current ad sales climate. This is one of the toughest challenges we face at any time. My strategies aren’t a “silver- bullet”, but a […]
Three years have passed since the declaration of Covid-19 as a global pandemic, yet its impact continues to disrupt businesses in 2023. As a leader in the out-of-home (OOH) industry, regardless of the size of your company or the extent of disruptions faced, the past few years have demanded a […]
Pat O’Donnell just retired as President of YESCO Outdoor Media after a 40 year career in out of home. Today he talks about the key to sales and how to thrive in a down market. OOH Sales. I don’t think it’s any different than when I started in the business. I […]
An offer to grow your OOH sales right now: Thanks to all who purchased and are now reaping the benefits of “The Ultimate OOH Sales Guide.” I can’t believe it’s been one year since we published. I am proud to say that in just one year, we have done three […]
The typical approach of presenting features and benefits to prospective buyers in the out-of-home (OOH) industry can often be repetitive and ineffective. It’s likely that by the time you give your presentation, the prospect has already heard similar information from your competitors. Merely emphasizing features and benefits doesn’t set you […]
Billboard Insider caught up with Jim McLaughlin. McLaughlin has almost 50 years experience in the out of home advertising industry and sits on the board of the OAAA Jim, what have you been up to since retiring as CEO of Link Media Outdoor in 2020? Hi Dave, great seeing you […]
Thanks to Kevin Gleason (CEO of Adams Outdoor) for his insights a couple weeks ago in BI about the importance of meeting out of home clients for face-to-face. They assure you will sell more OOH faster and get your increased share of the ad sales pie. You get far more […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Yesterday, the OAAA announced that first quarter 2023 US out of home revenues were up 1%. But there’s lots of variation in individual company out of home sales during the first quarter of 2023 to judge from a Billboard Insider’s readers poll. We asked our readers how their out of […]
