It’s that time of year again when we start focusing on what needs to be achieved in 2024 – your company’s goals for the next year. Motivating your team to hit these targets can be a real challenge. Ever wondered why? Well, most of us have experience with kids. When […]
An interesting idea from Swiss OOH company Goldbach Media as they announced their Black Friday campaign. Goldbach is offering 60 media and advertising deals from November 20th to November 24th. There will be up to 85 percent discounts on certain advertising inventory from the various media types: TV, audio, print, […]
Professional OOH salespeople learned that they should never ask a question, make a statement, or behave in any way unless it’s in their best-selling interest. But…it wasn’t always that way. When they were new to the selling of OOH they didn’t know much about statics or digitals or right hand […]
As an OOH sales manager, your core responsibility is to empower your sales team to consistently excel and enhance their performance. Whether it’s selling outdoor advertising or navigating complex negotiations for new locations, land leases, or easements, your influence is pivotal. Regular sales meetings, coaching sessions, and in-house training are […]
In the world of Out-Of-Home sales, it’s not uncommon for salespeople to secure a buying decision from a prospect one day, only to receive a call the next day, with the prospect wanting to put the sale on hold or, even worse, cancel it altogether. It’s a frustrating situation, and […]
Rick Robinson has a great interview with Lamar’s Ian Dallimore posted on YouTube, where they discuss why the OOH industry seems to be stuck at a 5% market share. Here are some of Ian’s highlights from their conversation, but you should check out the entire conversation at this LINK. Are […]
Have you ever taken a moment to decode what truly motivates each member of your OOH team no matter their role? Is it financial gain, the allure of status, or the thrill of achieving awards and goals? Motivation is a complex force, but it can be categorized into three overarching […]
Many people in all different types of sales consider forging a strong bond with potential clients as the holy grail to achieving sales success. The common belief is that nurturing a relationship is a prerequisite before expecting any tangible results. While there’s a kernel of truth in this, it’s this […]
It’s very hard to make your 2024 numbers if you don’t hit your Q1 numbers. The first six weeks of every new year represent a sales slump for most OOH sales makers/companies. Reps believe client ad spending is down during those weeks. However, the Radio Advertising Bureau Statistics show overall […]
In his book, Leadership Secrets of the Rogue Warrior, Richard Marcinko, founder and first commanding officer of SEAL Team Six, the US Navy’s first counter-terrorist unit, wrote, “When you’re a warrior, death is always looking over your shoulder. And we all knew there was just one way to improve the […]
