Looking to search for the bestselling OOH sales book? Here is what you will find. The Ultimate OOH Sales Guide is available in soft back! We just received our new printing. If you are interested in a soft cover copy, send an email to info@billboardinsider.com and provide the following information. We will […]
Billboard Insider’s take: OAAA sales tips are a terrific resource for selling out of home. Imagine calling on a bank or credit union and providing info on what consumers most want to see in a financial services ad. You become a consultant, not an order taker. The latest Harris Poll […]
TORONTO, November 4, 2026 – Cieslok Group today announced the appointment of Andy Querin as Senior Vice President, Sales, reporting to President and CEO Jörg Cieslok. Querin joined the company on November 2 and will lead its entire sales organization, including the national team in Toronto and regional teams in […]
By Nick Coston I’m going to start this little ramble off by immediately stating what the point of this piece is, so here it is: There’s no reason in the wide-wide world why you cannot plan and buy any OOH media in 2026. In fact, you don’t even have to […]
Grey Outdoor Founder Grey Vick had this comment in response to our story yesterday about Las Vegas Billboards getting city council approval of a digital conversion. Great work LVB. Approvals happen when we get our a sales pitch correct. That pitch doesn’t have anything to do with internal economics. Its […]
Many OOH sales reps see their company’s Customer Relationship Management (CRM) system as a one-way street: they put information in but get little value back. Salespeople have long been asked to work for their CRM. What if their CRM started working for them? What if every rep, including your most […]
I’ve been writing moderately humorous pieces for the OOH industry now since 2015. While I lost count after the first five postings, I reckon that’s roughly 500 pieces, based on publishing once a week, somewhere in the universe. Figure fifty times a year I’ve invaded your space. But you know […]
By Nick Coston Any guesses? I’ll back up a bit. My first advertising sales gig was with Washingtonian Magazine, a very high-profile monthly magazine in the DC area. It’s there where I fine-tuned my approach and my attitude towards advertising sales. Most importantly it’s where we were shown how […]
When national brands plan a campaign, they’re often comparing several markets and operators at once. In that moment, your portfolio is your first impression. A strong one doesn’t just prove a billboard exists; it shows why the location is valuable. The best portfolios answer an advertiser’s questions before they […]
With 2027 planning underway, OOH has a compelling story to share with agencies and brands. OOH entered the planning season with significant momentum, delivering 9.2% year-to-date revenue growth in 2026, fueled by strong advertiser demand and continued expansion of digital OOH, which has grown 19% the first half of the […]
