Looking to search for the bestselling OOH sales book? Here is what you will find. The Ultimate OOH Sales Guide is available in soft back! We just received our new printing. If you are interested in a soft cover copy, send an email to info@billboardinsider.com and provide the following information. We will […]
Many OOH sales reps see their company’s Customer Relationship Management (CRM) system as a one-way street: they put information in but get little value back. Salespeople have long been asked to work for their CRM. What if their CRM started working for them? What if every rep, including your most […]
I’ve been writing moderately humorous pieces for the OOH industry now since 2015. While I lost count after the first five postings, I reckon that’s roughly 500 pieces, based on publishing once a week, somewhere in the universe. Figure fifty times a year I’ve invaded your space. But you know […]
By Nick Coston Any guesses? I’ll back up a bit. My first advertising sales gig was with Washingtonian Magazine, a very high-profile monthly magazine in the DC area. It’s there where I fine-tuned my approach and my attitude towards advertising sales. Most importantly it’s where we were shown how […]
When national brands plan a campaign, they’re often comparing several markets and operators at once. In that moment, your portfolio is your first impression. A strong one doesn’t just prove a billboard exists; it shows why the location is valuable. The best portfolios answer an advertiser’s questions before they […]
With 2027 planning underway, OOH has a compelling story to share with agencies and brands. OOH entered the planning season with significant momentum, delivering 9.2% year-to-date revenue growth in 2026, fueled by strong advertiser demand and continued expansion of digital OOH, which has grown 19% the first half of the […]
AI is being misused for automated marketing. Look at this email Billboard Insider received. The personalization in the email is a reference to a 3 year old podcast Billboard Insider did with Anna Bager. Anna Bager is the person to hear if you’re interested in out of home or advertising […]
DOOH now represents 39%+ of total U.S. OOH and is exploding at about 9% growth per year!! Consumers are embracing it. Research shows 62% noticed digital advertising, 50% notice “all” or “most” digital ads, and 65% engaged overall. Marshall McLuhan famously said, “The medium is the message.” Consumers love digital […]
Lamar Advertising VP of Digital Growth Ian Dallimore interviewed Rachel Roger, VP of National Sales on the Digital and Dirt Podcast. Some highlights. Rachel almost wasn’t hired by Lamar Shout out to John Miller! So when I interviewed with John, I was in radio sales — fresh out of college, […]
What if your business manager kept your OOH company’s financial information in their head? Or on Post-it notes? Or in a notebook they took home every night? You’d be terrified! I continue to be surprised by how many OOH companies allow something similar with one of their most valuable assets: […]
