Here are the results of the Billboard Insider/OOHSalesFaster poll on a reasonable annual sales goal and number of accounts for an out of home local account executive. Billboard Insider readers think a reasonable sales book for an out of home executive is $500,000 to $2 million. We expect that those […]
A Billboard Insider reader asks: My chief revenue officer and I were having a discussion this morning about if we need to add another AE. How is the ratio of faces to AE an indicator? Is it revenue per AE? That got me thinking if there was an industry rule […]
New York, NY – June 23, 2025 – Vector Media is proud to announce the appointment of Sheri Ham as Executive Vice President of National Sales. Sheri brings a deep background in national and programmatic advertising strategy, most recently serving as SVP of National and Programmatic Sales at Intersection. Her […]
Looking to search for the bestselling OOH sales book? Here is what you will find. The Ultimate OOH Sales Guide is available in soft back! We just received our new printing. If you are interested in a soft cover copy, send an email to info@billboardinsider.com and provide the following […]
A Billboard Insider reader writes: “I’m also fascinated by how slowly our industry has adopted electronic payments compared to other sectors. In our real estate businesses, we receive almost 100% of our revenue electronically—EFTs, wires, Zelle, Venmo, and PayPal. Yet in our outdoor advertising business, we’ve had minimal uptake of […]
IBO Webinar: Selling More, Faster in Uncertain Times May 21, 2025 | 12:00 CST What if you could hit “pause” on your competitors’ prospecting efforts? Imagine a world where your rivals stopped challenging their clients, slowed their sales efforts, and sat back in hesitation. That’s not just a hypothetical—that’s […]
Let’s talk about something we’ve all felt but rarely name: The Pre-Call Panic. It’s that gut-punch feeling of hesitation right before you reach out to a business you don’t yet know—whether by phone, email, LinkedIn, or walking through their front door. It’s the internal voice that whispers, “What if they […]
Nine out of ten consumers are interested in restaurant OOH ads and 86% of consumers have taking action after seeing a restaurant OOH ad. And what do they want to see in the ad? In order of importance: restaurant location, price saving opportunities, new food/drinks, popular foods/drinks and seasonal food/drinks. […]
This is an abridged version of a talk Creative Resources President Gerry Tabio gave at the recent IBO conference. To learn more about these concepts, contact Gerry Tabio, gerrytabio@creativeresourcesgroup.com. At Creative Resources, we have developed a system we call Lift to give media companies data-driven advice to help them take […]
We’ve been running a series with Andy Rebuck who recently retired after a 40 year career in out of home. See Andy Rebuck’s Andy Rebuck’s tips for selling out of home and Andy Rebuck on billboard development. Today Andy talks about two sales wins. Tell us about two sales that […]
