On last week’s Bell Board Podcast, out of home sales expert Kevin Gephart said to avoid focusing on short term ad contracts. Here are the results of our readers poll on the minimum length of ad contract out of home companies will accept. Jim Mclaughlin says you should also […]
On last week’s Bell Board Podcast out of home sales expert Kevin Gephart said this about selling short term versus long term out of home contracts. I wrote an article about that, and I got an email from someone well-known in the business who said, “Kevin, I agree with you […]
Neil Bell, host of The Bell Board Posdcast has a new show out featuring sales consultant extraordinaire Kevin Gephart. You say we’re not selling out-of-home space, we’re selling ideas — but a lot of operators are still running their sales departments like order takers. It’s a pervasive problem. In […]
What if you could grow revenue without chasing new customers? Join us Wednesday, June 24 at 12:00 PM CST for a live webinar with Amplified as they share how out-of-home companies are successfully expanding into digital marketing services while strengthening relationships with the clients they already have. You’ll learn: How […]
Here’s how not to use AI and automation. in your marketing. Look at the email below. Billboard Insider moderated a panel at the Independents Summit but it was on AI, not brand evolution. Billboard Insider isn’t connected with BetMGM or Intersection. Billboard Insider has no European presence to strengthen. […]
How do you stand out in a world where everyone’s inbox is getting overwhelmed with low-quality, high-frequency, AI-sourced drivel? The human touch. We had a nice discussion with CircleGraphics CEO Rod Rackley at the OAAA show earlier this month. Look what arrived today in the mail today. A vinyl bag […]
WASHINGTON, D.C. — May 12, 2026 — The Out of Home Advertising Association of America today released a new study conducted in partnership with Kochava, reinforcing out of home (OOH) advertising’s role as a high-performing, measurable media channel in today’s outcome-driven marketing landscape. The report, OOH – A Valuable Performance Medium, […]
Billboard Insider is running a series of interviews with out of home legend Charley MacIntyre who recently sold Bullfrog Outdoor to Adams. Last week Charley talked about site development. Today he talks about sales and creative. You started in sales. What does selling outdoor mean to you? Make a friend. […]
By John Mulholland 3, DOT Outdoor, Partner I have been making cold call sales for outdoor advertising for over 30 years. I thought I would share some tips with you. The hardest part is overcoming the fear of making the call in the first place. So look for a reason. […]
Matt Fowkes comes to the billboard industry through his family’s company, Steel City Billboards. With a background in technology and a recent exit from a public safety software company he grew to 40 employees and high seven figures in revenue, he turned his attention to a pair of problems he […]
